Marketing of Dairy Products Made Essay Example | Topics and Well Written Essays - 1750 words - 1

Marketing of Dairy Products Made - Essay Example Further, yak milk has a distinct flavor and caters only to a niche market, therefore; marketing, the category of yak milk will be more important than marketing this particular brand. Any marketing campaign will need to set the groundwork for yak milk benefits rather than Land ‘o Lake branded yak milk features. i. The team of professionals working on the project is experienced and has the expertise required. Simultaneously, the local Chinese team of Dr. Wu and Mr. Dongzhou is a very suitable partner, as they have the government contracts; the local perspective and the experience of working in the country that the team can count on to formulate a successful and far-reaching campaign. Further to the fact that Dr. Wu and Mr. Dongzhou have good government contracts, the political structure of the country is such that if the right officials are on board and are agreeable to the project, the campaign has better chances of success. ii. The government is interested in developing the Tibetan region and has been working on developing the infrastructure to empower the impoverished herdsmen. Thus the team will have the government’s support on its side if the team and the local partners lobby it with the officials as being a tool to improve the lives of the poor in that region. The team can promote the idea to the government that by selling their cattle’s milk, the herdsmen will be provided a viable opportunity for conducting business and raising the standard of living in the region. i. Even though the team from Land ‘ o Lakes has local partners, the team itself has relatively little experience of working in developing countries and therefore it will be difficult for them to truly grasp the nuances of local culture. ii. The advertising campaigns currently being undertaken are well developed and sophisticated, given this context, the yak milk project will have a very slight to nil margin of error in depicting local tastes.