Mark Twains Huckleberry Finn Essay - 1708 Words

Mark Twains Huckleberry Finn The novel is set in the 1930s in St. Petersburg, a fictitious place supposedly reminiscent of the town of Hannibal, Missouri the place where Mark Twain grew up. It follows the events in The Adventures of Tom Sawyer, also of the same author. CHARACTERS Huck Finn. Huckleberry Finn or Huck Fin is the protagonist of the story. A dynamic character, he is a liar and sometimes a thief. In Tom Sawyers book, he is a vagabond with a drunkard father. In this book, he starts as a ward to Miss Watson and Widow Douglas. He is afraid of responsibilities and being civilized. Everything that he is changed, when his father kidnapped him and he ran away. He became responsible and loyal to the slave Jim whom he†¦show more content†¦She is a compassionate lady and made Huck feel something about having a mother. Miss Watson and Widow Douglas. They are the sisters that took care of Huck after the affairs that happened in Toms novel. They taught Huck about responsibility and being civilized, but Huck as said before hates both, until the later events happened. After the said events, nothing more is said about them but only about Miss Watsons death and will to free Jim. The Duke and the Dauphin. They are two grafters that joined Huck and Jim in their raft. They are both scheming artists and thieves. They used Jim and Huck to help them steal the properties of Peter Wilks, a deceased rich man. They even tried to sell Jim, but unknowingly, to Toms uncle. THEME Friendship means Loyalty and Trust. The novel show the importance of responsibility and loyalty to friends. Huck was at first reluctant to accept the responsibility to Jim but as Huck realized that Jim was truly a friend to him and not just a mere slave, he accepted that responsibility and became loyal to that cause. PLOT The story of Huck Finn is about a young boy in search of adventure. He found it when he helped Jim escape and let him be free. They met different people in their every stop over bust most of them bad people. They met Tom as they came to Aunt Sallys house and there the story came to and ending and Jim became free and Huck a more responsible young man. SYMBOL Mark Twain usesShow MoreRelated Mark Twains Huckleberry Finn Essay790 Words   |  4 PagesMark Twains Huckleberry Finn No one who has read the novel Huckleberry Finn by Mark Twain can deny not seeing the faults of the civilized world that Twain so critically satires. This element of the novel plays the perfect backdrop to the thing Twain uses to compare civilization with: The ideal way of living. Every time the main characters Huck and Jim are away from the influences of the civilized world, Twain’s vision of the ideal way of living reveals itself to theRead MoreMark Twain’s The Adventures of Huckleberry Finn Essay1103 Words   |  5 Pages Published in 1885, Mark Twain’s American classic, The Adventures of Huckleberry Finn, captured the both the hearts and hatred of its audience. While some view it as a masterpiece that successfully blended the American condition in a captivating and interesting manner, others observe it to be nothing more than racist trash. The latter is a shallow misunderstanding of the novel’s purpose and potential enlighteni ng impact on its readers. From a more appreciative and open-minded perspective, one wouldRead MoreEssay on Mark Twains The Adventures of Huckleberry Finn 1742 Words   |  7 PagesMark Twains The Adventures of Huckleberry Finn Mark Twains classic novel, The Adventures of Huckleberry Finn, tells the story of a teenaged misfit who finds himself floating on a raft down the MississippiRead More The Outcast in Mark Twains The Adventures of Huckleberry Finn641 Words   |  3 PagesLife as an Outcast in Huckleberry Finn nbsp; One of the themes that has been addressed by writers since the beginning of civilization is the issue of the split between living in society and living by oneself. We see this in that peculiarly American genre of books known as road books, in which the protagonist embarks upon a long journey or period of time away from society in order to find themselves. One of the quintessential examples of this type of book is Mark Twains novel The AdventuresRead MoreThe Characterization of Slaves in Mark Twain’s Huckleberry Finn 1159 Words   |  5 PagesMark Twain’s Huckleberry Finn is a controversial American novel due to its uncensored depiction of racist Southern antebellum society. The novel follows a white protagonist named Huckleberry Finn and his runaway slave friend, Jim, as they adventure down the Mississippi River. Twain characterizes Jim as a typical uneducated, unsophisticated slave who is merely a piece of property, in order to expose the reality of slavery in the ant ebellum period. However, by also giving Jim a paternal role and humaneRead MoreMark TwainS The Adventures Of Huckleberry Finn Is More1915 Words   |  8 PagesMark Twain s the Adventures of Huckleberry Finn is more than just a condemnation of pre-civil war society and its justification of slavery. Twain also uses the novel to challenge the validity of superstition. The main characters, Huckleberry and Jim, are mere marionettes for Twain to express his censure through; he mocks them with their own fears and distortion of superstition. Twain’s representation of superstition throughout the book is indicative of his own thoughts towards the subject. TheRead More The Immature Huck Finn in Mark Twains The Adventures of Huckleberry Finn1723 Words   |  7 PagesThe Immature Huckleberry Finn      Ã‚  Ã‚   Maturity is not a fickle expression such as happiness or frustration, but rather an inherent quality one gains over time, such as courage or integrity. Before maturity can be expressed, the one who expresses it must have significant confidence in himself, since self-confidence is the root of maturity. Being flexible and formulating ones own opinions or ideas are aspects of maturity, but neither is possible without self-confidence. The greatest aspect ofRead More The Importance of Friendship in Mark Twains The Adventures of Huckleberry Finn829 Words   |  4 PagesThe Importance of Friendship in Mark Twains The Adventures of Huckleberry Finn Aristotle was once asked what he thought friendship was. His response was, One soul inhabiting two bodies. This was the kind of relationship that Huckleberry Finn and Jim shared in Mark Twains epic novel, The Adventures of Huckleberry Finn. This novel is a tool that Mark Twain, whose real name was Samuel Langhorne Clemmons, was using to impress the great benefits of friendship upon society. However, others feelRead MoreThe Controversy Over Mark Twains The Adventures of Huckleberry Finn610 Words   |  3 PagesThe Adventures of Huckleberry Finn by Mark Twain is a controversial book that has raised heated debates across America for the past century. It was ranked fifth most challenging books out of one hundred in the 1990s (Chadwick 2). Although this book is a hot topic, it should remain on shelves, and still be taught in schools. While Huck Finn seems to be only a book of satire, most want this book banned because it is seen as highly racial. â€Å"The reading of Huck Finn is humiliating to back studentsRead More The Final Episode of Mark Twains The Adventures of Huckleberry Finn3016 Words   |  13 PagesThe Great Importance of the Final Episode of Huckleberry Finn      Ã‚  Ã‚  Ã‚   One of the things many critics of Huckleberry Finn   just cant seem to understand is the final episode of the novel where Tom returns and sidetracks Huck from his rescue of Jim through a long series of silly, boyish plans based on ideas Tom has picked up from Romantic novels, such as those of Walter Scott.   Critic Stephen Railton dismisses these final chapters as just another version of their Royal

Art History Essay - 2654 Words

ART __-history, __-theory, __-world (Accounting for modern art with Dickie, Danto, and Weitz) nbsp;nbsp;nbsp;nbsp;nbsp;Up until the twentieth century art theorists had consistently sought for a definition of art—a definition that would determine a set of necessary and sufficient conditions for something to be called art. But artists in the 20th century did not want to be defined, and they deliberately tried to create artworks that would not fit under some theorist’s umbrella. We saw the Beatniks with their free verse; we saw the pop art of Andy Warhol; we saw the rise of abstractionist and surrealist painters; we saw â€Å"happenings†, and we saw â€Å"ready-made† art, all of which combined to make the finding of a definition of art almost†¦show more content†¦If you try to think of a necessary condition for a game to be a game, there will always be some game that refutes the condition, or some game that we could invent that would not fit that condition, but could fit many others. The question of whether something is or is not art does not require us to see if all its properties fit into some specific set of necessary and sufficient conditions; rather, it requires us to ask whether or not we will make a decision to â€Å"enlarge the set of conditions for applying the concept (Weitz, 188).† For both games and art there are no essential properties, there are only â€Å"family resemblances†, or relational similarities that allow us to recognize whether a thing is close enough to be considered â€Å"art† or â€Å"a game†. Weitz offers a great summation of his argument concerning the â€Å"openness† of the concept of art: â€Å"What I am arguing, then, is that the very expansive, adventurous character of art, its ever-present changes and novel creations, makes it logically impossible to ensure any set of defining properties. We can, of course, choose to close the concept. But to do this with â€Å"art† or â€Å"tragedy† or â€Å"portraiture,† etc., is ludicrous since it forecloses on the very conditions of creativity in the arts (189).† nbsp;nbsp;nbsp;nbsp;nbsp;So, Weitz’sShow MoreRelated The History of Art Essay4153 Words   |  17 PagesThe History of Art Art was the first written language and to study the history of art is to study the history of civilizations and humankind. The Paleolithic cave paintings in France, when viewed in the modern western perspective can only be speculated at as to the intent and/or purpose of the original artisans. Perhaps the paintings of animals were the focal point of a religious ceremony or ritual, surveyed before the hunt, to bring success or perhaps part of a celebration or documentationRead MoreEssay on Art Criticism and Art History2671 Words   |  11 PagesArt criticism and Art History Case Study: The use of assemblage and the found object in historical and contemporary art practice. The origins of the practice of assemblage can be traced back to its early twentieth century roots based on ideas presented by Dadaists. The Dada movement was a literary and artistic movement during the First World War and further developed as a non-art movement. The main idea of Dada was to not follow a uniform rule of what an artwork entails in order to be valuedRead MoreSurvey of Art History778 Words   |  3 PagesSurvey of Art History II Man Ray like many other artists did not care to have his personal life shown in his art. He wanted to be viewed and recognized for his work which included sculptures, paintings, and photography. Man Ray was mostly influenced by Stieglitzs photographs. Man Ray used a similar style to Stieglitz. He captured images that created an unvarnished look at the photos subject. Man Ray discovered a new way to create his photos; by accident in his work room he discovered how toRead MoreThe History Of Art And Its Impact On Modern Art970 Words   |  4 Pageswhat happens when you splash the stuff down. â€Å"- Francis Bacon. However when I learnt more about history of art and the way each movement and happenings in the world inspired artist to make new works, I was able to see much more than just a canvas with random paints and sketches. The interesting part about this concept is that each piece of art could be interpreted in many different ways. In contemporary art there isn’t right an d wrong, each of us view and find different meanings and connections withRead MoreThe Female Gaze Of Art History1838 Words   |  8 PagesM.A. adjunct ARTH 316 W1 December 10, 2016 The Female Gaze in Art History Thesis: Women have come a long way alongside men in presenting art in various forms, but while artistic expression has been based from the male perspective and sexuality, female artists are becoming more outspoken in their art forms challenging viewers to look beyond the physical form and go deeper into its meaning. Down through the historical years of art the human body has been the subject of intrigue and delight. WhileRead MoreArt And Literature : The History Of Art Vs. Literature2342 Words   |  10 PagesThough its all around us, sometimes its easy to forget that art and literature does so much for society. They are, as some would argue, the things that make humans, well, human. Both art and literature have an ability to capture the imagination in ways that are mystifying. They preserve the past, shape the present, and predict the future. They affect the mind in amazing ways. Art makes it easy to realize that, though the world we have lived in has changed and is very much different from what itRead MoreArt History 211750 Words   |  7 Pagesimplications of the medium? Use examples to support your essay. Landscape painting was a particularly effective vehicle for allegory because it allowed artists to make fictional subjects appear normal, conditioned, acceptable, or destined. Art was not just about the landscape, it actually allowed the spirit of the painter to come alive in their work. The allegory was for moral and spiritual concerns. The introduction to photography therefore impacted 19th century landscape in a manner thatRead MoreA Student Of Art History Survey1506 Words   |  7 PagesAs a student of Art History Survey I, I need to complete a museum paper. I wondered if this paper is really a necessary assignment. I did not think of this paper as an assignment, but it as an opportunity to discover and experience great works of art which are certainly more dynamic and realistic than what I learned in the textbook. For my trip, I decided to visit the Dallas Museum of Art, one of the largest art museums in Texas. This museum is a valuable place where I can be immersed in the vastRead MoreHistory of Arts Research Paper1085 Words   |  5 PagesChristian Art In this research paper one will be reading about early Christian art and about how pagan-inspired themes, classical influences, and its two major tendencies: naturalism and abstract symbolism. Early Christian art and architecture is the art produced by Christians or under Christian ruling from the earliest period between about 350 and 525. The Christian art survived 2nd century’s and onwards. According to Beckwith â€Å"after 550 at the latest, Christian art is classifiedRead More The History of Korean Art Essay1510 Words   |  7 PagesThe History of Korean Art The arts of Korea, while largely influenced by Chinese, are characterized by simplicity, spontaneity and naturalism. A work of Korean art is not very meticulous in tiny details. It rather tends to embrace wholeness. This seemingly indifference lies in the flexible state of mind of early Korean artists who love nature as it is. Ko Yu-sop, a Korean art scholar, defines the characteristic aspects of Korean art as technique without technique, planning without

Integrating Open Data reuse Business Models †MyAssignmenthelp.com

Question: Discuss about the Integrating Open Data reuse Business Models. Answer: Introduction Zoopla is a British company co-owned by Daily Mail, General Trust and Countrywide, a real estate agent. Zoopla PLC was founded in 2007, and its website started being operational in January 2008 (Yoruk 2018). Alex Chesterman and Simon Kain established the company. The company offers work-flow tools to more than 40000 and letting agents across the United Kingdom. Since its initiation, the company has grown tremendously becoming the best property portal in 2011 and the Best Brand in 2013 (Yoruk 2018). The company target UK national adults who are settling down and looking for houses (Field 2014). In 2016, Zoopla was ranked the second among the best performing property search engines commanding about 38% of the market share. However, Zoopla faces a stiff competition from Rightmove who are top among all companies as well as On The Market which was launched in January 2015 (Fraser 2017). Zoopla has continued to create and grow brand awareness and constant customer engagement as well as investing heavily in advertising and marketing (Brown 2016, pp. 18). Subsequently, Zoopla brand awareness had increased among adults from 26% in 2010 to 80% in 2014 (Hilary 2015). To counter competition, Zoopla Company has also invested heavily in product differentiation to stand out, maintain uniqueness and help in staying ahead of the competitors. For instance, unlike other competitors such as On The Market only offering the listing of the property alone due to its limited search tools, Zoopla will help its customers to be aware of when the property was first listed and the history of how the price of the same property was reduced. The above aspects are critical for buyers to consider when considering the price offer for a particular property (CollinsonandMonaghan 2017). Zoopla Company has also proved to be among the best among the property search companies in the UK due to its strategy of cornering a fledging market commonly referred to as merger and acquisition to ensure that it gain a competitive edge. By 2016, Zoopla had purchased nearly all of its competitors totalling to 13 as well as several mergers (Yoruk 2018). The strategy has given Zoopla an added advantage of accumulation of more revenue and income which as results makes it one of the most performing properties and real estate Company in the UK. For instance, in 2016, Zoopla got ahead of its rivals by acquiring software company, Property Software Group for 75 million pounds thus giving it direct access to more than 8000 estate agents across the UK (Yoruk 2018). In 2015, it acquired Comparison Services from Uswitch. The process helped Zoopla Property Group to grow its revenue to 96.4 million pounds by March 2016 (Fletcher 2016). Zoopla has also derived its unmatched success from improving the customer experience by providing more services which are helpful to their clients. The company has focused entirely on its mission of continuous innovation aiming at enhancing the consumer experience. Zoopla has strived to transform its professional expertise by delivering more exceptional value at a lower cost to its consumer making them a leading player in the market (Verbeke 2013, pp. 30). Thus, Zoopla existence and success in the property market has been felt across the UK following its well-crafted branding. The position ensures that they offer the best customer experience brought by continued product differentiation, merger and acquisition as well as providing their clients with tools which give more exposure to help in making decisions. A business strategy is an action plan developed to achieve a specific goal (Johnson 2016, pp. 39). It is also the scope and direction of a business over a long time which gives an organisation a competitive advantage while using its resources within the changing business environment, and at the same time striving to meet the market needs and the needs of its various shareholders (Montgomery 2011, pp. 12). Zoopla has adopted strategies such as merger and acquisition, product differentiation as well as value creation which have helped it grow revenue by 130 % up to 96.4 million pounds in between 2015 and 2016 (Yoruk 2018). Zoopla Property Group is striving to obtain more information from the market to be able to adjust to the changing conditions and needs of the changing environment. Currently, UKs government has policies which are supporting technological advancements within its state. Being an online search engine, Zoopla has capitalised on the process to grow massively and tremendously. Zoopla has been able to maintain its position at the forefront through the launch of various mobile and other digital platforms to enable its customers to access their services quickly and easily. Through their continued innovation and acquisition of different software companies, Zoopla has grown to reach up to 54 million visitors on their sites per month in 2017 (Fletcher 2016). In 2017, the British economy was ranked the sixth largest economy in the world growing at 1.7%. The household consumption stood at 1.5% in the same year (Yoruk 2018). The British government is also striving to reduce the unemployment rate and also reduce the taxation rate to enable various investors ready to invest more in the housing sector (Field 2014). With this decreasing rate of unemployment in the UK, more adults are earning a good salary and have access to mortgages which increase the demand and need to own homes. Consequently, it means that more people in the UK are using Zoopla to search for various properties to buy thus increasing revenue (Pannell and Blood 2014, pp. 56). Economic growth is directly related to consumer spending levels in the UK. Many residents in the UK seeking to own a home are highly motivated by the quality of the property being offered as well as the pricing (Tallon 2013, pp. 6). Thus, when buying a property, the UK citizens have behaviour of looking at that area which provides a higher value at a much lower cost. In the UK, the government profoundly controls planning of housing; it encourages the house builders to offer a small costing housing accompanied with more affordable and lavish properties (Field 2014). Therefore it has helped Zoopla grow its customer number since it provides all the information on affordable and quality housing as encouraged by the government. Many socio-cultural factors in the UK influence the residents investment on property buying (Tallon 2013, pp. 7). Due to increase economic growths in Britain, houses are erected around educational centres, retail and leisure facilities with the aim of avoiding future social problems. The UK government has heavily invested in social amenities such as security, hospitals and schools (Tallon 2013, pp. 8). Hence, many estates and other properties are located in areas with such facilities which most home buyers in the UK deem important when considering where to buy home. Thus, with such amenities being found around most areas, the residents will have an urge to buy a house in any place across the country (Field 2014). It has forced many people to choose Zoopla as the avenue to search for various properties since Zoopla has stood out to offer such necessary information to its clients (Pannell and Blood 2014, pp. 56). Zoopla has been operating in a very competitive environment from companies such as Rightmove and On The Market (Fraser 2017). However, since it launched its services, Zoopla has grown and right now the services are at the maturity level of the service lifecycle. Characterized by massive merger and acquisition, Zoopla is ranked second after Rightmove Property Company. Throughout its growth stage, Zoopla had the opportunity to merge and buy other companies like Uswitch and Property Software Group which helped it continue to grow and maintain competition (Fletcher 2016). With the fact that 90% of the property enquiries are now digital, Zoopla has invested 50% of its marketing budget on digital marketing; social media sites such as Facebook, Twitter and other percentage has been dedicated to other forms of advertising including print, Television and radio advertising (Proctor 2014, pp. 8). The marketing strategy has helped Zoopla grow its brand awareness every year with up to 76% of the adults being aware of Zoopla by 2014 (Yoruk 2018). According to Porters five forces of analysis, threats from new entrants and threats from substitute products like from Rightmove and On The Market are giving Zoopla a stiff competition which poses a significant threat to the organisation (Fraser 2017). Zoopla has been able to use this feature as its strength to edge out its competitors, which has worked very well. The element becomes relevant since most customers prefer the site which gives them enough information they need before investing in any property. However, the company faces stiff threats from On The Market Property Company who are striving to overtake Zoopla and become the second-ranked company in the UK. Since it was launched in January 2015, On The Market is Zoopla a stiff competition, and at times it lists more properties that Zoopla (Fraser 2017). Zoopla marketing strategy allows the company to be more diverse in the market. The policy marks a right approach in the development and execution of its plans to re-position itself in the market and be on the competitive edge of the property search segment (Stamova 2016, pp. 8). With the plan in play, the following section highlights Zoopla marketing mix. A more sustainable marketing mix gives the company an opportunity to improve its marketing strategy thus improving organisations level of sustainability (Johnson 2016, pp. 41). Product/Service: The service offered by Zoopla forms its essential part, and it defines the company, and which promotes the companys brand. However, place positioning strategy and new segmentation, Zoopla need to continue improving its services and launching more platforms for its clients to counter the competition from its competitors (Hilary 2015). Pricing: According to Zoopla CEO Alex Chesterman, Zoopla motive is to transform consumer experience by offering more services to its customers and also transform their professional expertise by providing more excellent value at a lower cost thus creating more marketing share and becoming ahead of competitors (Proctor 2014, pp. 9). Place: Since most of Zoopla services are accessed online, the company should ensure that it launches more platforms for the customers to be able to access more services. It has been made possible by the acquisition of more software platform like Property Software Group (Fletcher 2016). However, Zoopla has continued to invest more in acquiring other subsidiary property sites to ensure that it takes control of the online property search engines. Promotion: To keep up with the competition, Zoopla has used its brand awareness strategy throughout the UK to ensure it reaches a massive number of the UK adult population which is their target clients (Tallon 2013, pp. 9). It has continued to use both offline and online advertising avenues to boost its brand awareness. Until 2014, the company was able to increase its brand awareness up to 76% of the population (Hilary 2015). Zoopla improving and renewing marketing mix would allow it to have a better and stronger market position in the market and also develop the organisations theme from a developmental point of view (Whitehead et al. 2015, pp.12). An important part of any marketing tactic is connected to how well the company promotes itself in the market (Proctor 2014, pp. 10). A combination of a market mix with well-organised and viable promotions would improve Zoopla position in the market. Conclusion The company has positioned itself in the market as an intermediary between the home buyers and the real estate, and property sellers. Many companies have emerged, with the recent case being that of On The Market posing a significant threat to the company. Thus, Zoopla should come up with new services which are distinctive to remain unique and competitive in the market. As the online shopping rise due to advanced technology, more opportunities are based around optimising and expanding services to fit the growing digital marketing (Proctor 2014, pp. 10). Zoopla should use the data gathered from customer feedback to improve the listing. Additionally, the company should list the properties that are popular and most preferred by the property buyers. The buying behaviour of the home buyers in the UK is influenced by several factors which Zoopla should take into consideration when listing; which will bring a positive client reaction since whatever they want is explicitly contained in the we bsite and readily available. From the information gathered, Zoopla should ensure that it capitalises on strong brand awareness through adverting and that they narrow the market and be more specific and target the customer specifications. The tactic will maintain the number of clients who visit the website to search for properties and consequently increase traffic. Zoopla can also benefit from the investment in big promotions by seeking brand ambassadors who will ensure that brand awareness is heightened (Brown 2016, pp. 20). With the effects of Brexit in 2016 already creeping in, UKs economy might go down, and Zoopla should ensure that they factor in the effects when evaluating the strategies for any changes in the marketplace. By doing so, the company will ensure that it is ahead of the game and the changes will not affect its operations to a large extent. References Brown, S. (2016).Brands and branding. Sage, pp. 17-26. Collinson,P.andMonaghan, A. (Dec 2017). Desperate UK homeowners are cutting prices, says Zoopla. The Guardian.[Online]. Available from: https://www.the guardian.com/business/2017/dec/18/desperate-uk-homeowners-are-cutting-prices-warns-zoopla[accessed on 30 March 2018]. Field, M. (2014). CBC Housing and Homelessness Strategy 2014-19, pp.41-49. Fletcher, N. (Apr 2016). Zoopla jumps 2% after 75m software deal. The Guardian. [Online]. Available from:https://www.theguardian.com/business/marketforceslive/2016/apr/19/zoopla-jumps-2-after-75m-software-deal [accessed on 30 March 2018]. Fraser, I. (JULY 2017). Battle of the property portals continues as OnTheMarket wins competition case. The Telegraph. [Online]. Available from: https://www.telegraph.co.uk/business/2017/07/05/battle-property-portals-continues-onthemarket-wins-competition/[accessed on 30 March 2018]. Hilary, O. (Jan 2015). Can Onthemarket.com beat Rightmove and Zoopla?. The Guardian. [Online]. Available from: https://www.theguardian.com/money/2015/jan/26/property-site-onthemarket-rightmove-zoopla-selling-houses [accessed on 30 March 2018]. Johnson, G. (2016).Exploring strategy: text and cases. Pearson Education; pp. 39-49. Montgomery, C.A. ed. (2011).Resource-based and evolutionary theories of the firm: towards a synthesis. Springer Science Business Media, pp. 12-17. Pannell, J. and Blood, I. (2014). Quality and choice for older peoples housing: what can a new Private Rented Sector offer?, pp. 56-65. Proctor, T. (2014).Strategic marketing: an introduction. Routledge, pp. 8-11. Stamova, T. (2016).Integrating open data reuse into the business models of German companies(Master's thesis, University of Twente), pp. 5-14 Tallon, A. (2013).Urban Regeneration in the UK. Routledge, pp. 6-9. Verbeke, A. (2013).International business strategy. Cambridge University Press, pp. 28-35. Whitehead, C.M., Sagor, E., Edge, A. and Walker, B. (2015). Understanding the local impact of new residential development: a pilot study, pp. 11-18. Yoruk, B. (JAN 2018).UK retailers slump but Zoopla kicks off high-yield issuance. Reuters. [Online]. Available from: https://uk.reuters.com/article/uk-retailers-slump-but-zoopla-kicks-off/uk-retailers-slump-but-zoopla-kicks-off-high-yield-issuance-idUKL8N1P34V8[accessed on 30 March 2018]. Zoopla (January 2011) Zoopla welcomes Charlotte Harper as Marketing Director. [online]. Available from: https://www.zoopla.co.uk/press/releases/zoopla-welcomes-charlotte-harper-as-marketing-director/ [accessed on 30 March 2018].

Quaker Oats Company (Healthy Eating)

Executive Summary This is an analysis report of the Quaker Oats Company where its communication system both internal and external strategies are been covered. The analysis puts emphasis on how these communication strategies are carried out to bring forth effectiveness and efficiency in its performance. However, it has taken into account organizational literature available about this especially the one that relates to its communication procedures.Advertising We will write a custom report sample on Quaker Oats Company (Healthy Eating) specifically for you for only $16.05 $11/page Learn More Nonetheless, the analysis establishes that communication strategies that are currently being employed by the company are responsible for its continued operational effectiveness. This is as a result of positive revolutions that have taken place since its inception and the continued effectiveness and efficiency experienced in its business operations. Consequently, interna l communication strategies that are being practiced by the company are built on the company’s organizational culture premise which relates to teamwork. As a result, flattened system of organizational structure was adopted by the management to facilitate smooth communication internally as opposed to tall organizational structure that promotes bureaucratic system of communication. On the other hand, in terms of external communication strategies, the company appreciates social relationship. Therefore, its external communication system is built based on this foundation where by it seeks to develop cordial relationship with its external stakeholders who include its customers. In relation to this, the company practice good public relationship where by it values corporate social responsibility to nurture and develop some good social relationship with its external stakeholders. Lastly, basing on the analysis carried out, the paper proposes some recommendations that the company can ad opt to further its communication effectiveness. For instance, sound communication in change management comes handy to avoid some uncertainties that come with change since it’s inevitable. Introduction Quaker Oats was founded in 1901 as an oats processing company based in Chicago in the United States. However, over the time the company has been revolutionizing and currently it makes instant oatmeal. Consequently, in 1966, instant oatmeal was introduced which became a regular flavor. Nonetheless, in 2001, the company was acquired by PepsiCo which currently controls its operations. In addition, the company has expanded its operations and currently, it has a range of products mainly made from oat. However, since its inception, the company has made major positive strides. For instance, it has expanded its product base which has resulted to expansion of its operations. As a result of this, its workforce has tremendously increased. In relation to this, effective business communicati on both internal and external has been the pillar that the company has banked on over the time to assure its effectiveness and efficiency in its business operations.Advertising Looking for report on business communication? Let's see if we can help you! Get your first paper with 15% OFF Learn More Main Message Communication is the most crucial function in management of any organization. Therefore, improved communication results to improved performance of the organization both internally and externally. However, for this to be accomplished there is need to develop better communication structures that are able to address both internal and external needs of the company. For instance, good internal communication structure helps to prevent issues that could lead to conflict in the organization. Internal Structure Quaker Oats as a company prioritize communication system in its operational structures. It values communication among its structure of management since its workforc e freely communicates to each other irrespective of their level in the organization. For this reason, the company has flattened its structure of management where traditional tall bureaucratic system of management was replaced to enable free flow of information from any level. According to Nagar (31), flat system of management has few levels which implies that both upward and downward communication are simplified and as a result, there is always less distortion and inaccuracy in the message relayed. Notably, Quaker Oats adopted flat structure in its management which helps it in its communication system since several benefits are accrued to it. For example, due to decentralization, there is a feeling of personal satisfaction among employees which positively contributes to its growth. Furthermore, this approach gives employees an opportunity to develop skills in decision making since one has to have good critical thinking and decision making qualities to effectively communicate in the organization. Since the company’s culture is that of building team mentality through teamwork atmosphere, flat system of management provides the best avenue to orchestrate this philosophy. This is so since any form of information in the company is shared freely among its employees. However, to effectively and efficiently accomplish internal communication aims and objectives, the following principles govern its communication structure: Building Connections The company uses this principle to encourage its workforce to build strong rapport amongst them. As a result, internal information is able to be relayed effectively due to good cordial relationship built. Furthermore, this principle is able to promote organizational culture of team work since connections built become pillars on which teamwork and communication is orchestrated. Moreover, according to Wright (119), connection building helps to cultivate some sense of belonging which facilitate human contact, friendships, accep tance, love, teams and social life that are the biggest panacea to effectiveness in internal communication.Advertising We will write a custom report sample on Quaker Oats Company (Healthy Eating) specifically for you for only $16.05 $11/page Learn More Performance Communication Quaker Oats recognizes communication to be a major asset in performance. Therefore, its communication principles and policies are based on performance. Communication department of the company usually conducts research to determine specific information needs and commits itself in availing the required information. This principle has helped the company by concentrating on issues of communication that are most beneficial to the organization. Principle of Connecting Unconnected Fraternity According to Wright (68), any organization consists of acute split between information poverty and information elitism. To this respect, the company employs the principle of connecting its employees who falls under the category of information poverty to reduce information sharing parity among its workforce. For instance, employees are empowered with skills that facilitate their access to information from the global superhighway (the internet) by being equipped with relevant computer skills. Nonetheless, this internal communication strategy has over the time proved to be efficient in creating good communication environment in the company. In doing so, it has helped to foster its culture, aims, mission, vision and objectives. However, in addition to internal communication system being effective, the company has a separate external communication strategy that fosters its business mission. External Communication External communication entails all efforts that the organization takes to ensure that it continues to exist on the market. The company’s market consists of several stakeholders who are the determinants to the organization’s operations. Therefore, it is impera tive for the company to have sound external communication strategies to guarantee its business survival. In respect to this, Quaker Oats adopted several strategies which include: Social Relationship Quaker Oats recognizes that for external communication to be effective there must be good social relationship with its stakeholders. This strategy is affirmed by Wright (276) who believes that establishing social relationship with stakeholders such as customers can bring a sense of belonging amongst them and therefore any kind of information that is relayed by the company can be received positively. This is so since they tend to build some loyalty to the company. However, in developing good social relationship, the company uses a variety of techniques which include customer education and good public relationship. Customer Education The company established external communication strategy inform of customer education. In this strategy, the company educates its customers on several matters that relate to their products. Since its core business products are food stuffs, the company designed communication system that relates to healthy diet to inform their customers on the best practices to balance their diet and how to live healthy. This forms part of its external communication system since it helps to build its social relationship.Advertising Looking for report on business communication? Let's see if we can help you! Get your first paper with 15% OFF Learn More Good Public Relations The company acknowledges the power of good public relationship which is noted by Kapoor, Justin and Biplab (271) to be one of the key elements in achieving external communication goals. To help build their social relationship, the company has a separate department that mainly takes care of its public relations where corporate social responsibility (CSR) is highly valued. Some of the CSR that the company is involved in include sponsoring several homes such as homes for the needy members of the society by donating food stuffs to them. Media Communication Quaker Oats uses several media channels to foster its external communication. With the advent of technology and revolution in information communication technology, the company has adopted the use of World Wide Web (WWW) where it has its company website for external communication. This website can be accessed globally irrespective of the geographical hindrance. In addition, the company also uses other communicatio n media such print media like newspapers, magazines and the electronic media such as the radio and the television to communicate externally. All these communication media facilitates good linkage with its stakeholders hence advancing its mission. Recommendations Quaker Oats has been successful in its business operations since its inception. The company has gone through several positive revolutions that have resulted to growth in its activities. This can be highly attributed to its sound communication strategies both internal and external. However, there are several recommendations that the company can implement to facilitate its communication further in its operations. These include: In addition of providing education program to its customers, the company must carry out evaluation exercise to determine its derived effects. Have proper communication strategies for change management within and without the organization to avoid adverse effects that are related to change since it is in evitable. Provide avenues in the organization where employees can provide their inputs in decision making process. This will promotes sense of belonging and security in the organization hence facilitating internal communication. Conclusion Good communication structures both within and without the organization are vital in meeting organizational goals, vision and mission. Quaker Oats has effective internal communication that is highly boosted by its flattened organizational structure. This structure promotes teamwork which is the core organization’s culture of the company. On the other hand, in terms of the external communication strategies, the company banks on its social relationship philosophy to advance its external communication. This has resulted to positive communication that has facilitated company’s operations. Work Cited Kapoor, Ramneek, Justin, Paul Biplab, Halder. 2011, Services Marketing, New Delhi: Tata McGraw-Hill, 2011. Print. Nagar, Satyawati. Industr ial and Organizational Psychology. New Delhi: Kalpaz Publications, 2006. Print. Wright, Marc. Gower Handbook of Internal Communication. USA: Ashgate Publishing Company, 2009. Print. This report on Quaker Oats Company (Healthy Eating) was written and submitted by user Abdullah Harmon to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.